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Coimbatore: A Gartner report on the market share of Business Intelligence Platforms (Asia Pacific 2005) has identified Oracle as the fastest growing stand-alone BI platform vendor in India.

Oracle registered a 64.8 per cent revenue growth in the stand-alone BI market in Asia Pacific in 2005 compared to the previous year.

In India, Oracle registered 115.9 per cent year-on-year (2004-2005) total software revenue growth (for stand-alone BI platforms) surpassing the average market growth of 29.2 per cent.

Gartner predicts the Asia Pacific BI market to grow at a compounded annual growth rate of 13.6 per cent between 2004 and 2009 against the worldwide growth of 7.3 per cent.

The Oracle's Asia-Pacific General Manager (BI), Mr Ricky Kapur, said leading organisations in the region are leveraging the company's BI platform to exploit their information assets more efficiently for sustainable competitive advantage. 'More and more organisations are transforming insights into actions to leverage the right opportunities, maximise revenues and increase operational efficiency,' he added.

Early adopters of BI solutions have been the telecom and financial services organisations. 'The banking sector has been a major driver. Increased competition is forcing banks to focus on customer analytics, services and fraud management,' said Mr S.P.S. Grover, Vice-President (Technology Sales), Oracle India.

He said that the rising price wars and customer churns compelled telecom providers to introduce BI, which best addressed their needs.

Meanwhile, IDC has predicted that 2006-07 would see a new wave of investment in BI applications

IDC envisages the BI software and Business Performance Management (BPM) and Financial Analytics markets in Asia Pacific excluding Japan to reach at least $670 million by 2010.

Mr Kapur said that BI was traditionally limited to tactical reporting. 'But globalisation, volatile markets, deregulation, intensified competition etc., are all increasing the demand for timely and relevant data (for effective decision-making) across all levels of the organisation'.