Usha International to open more outlets.

Usha International, which has forayed into designer and utility range lighting segment under 'Tisva' brand, is looking at 20 exclusive stores by September this year.

Its products would be available at 2,000 retail outlets and 100 multi-brand stores under shop-in-shop model.

Usha International launched 'Tisva' in Delhi by opening its second brand store, after its first outlet at Chandigarh.

'In the first year, we would have 20 stores, which would be the brand stores. In addition to that we would be available at 100 multi-brand stores and 2,000 retail outlets for our utility products,' Tisva President Rajesh Kocchar told PTI.

Tisva would open stores shortly at Ahmedabad and Pune.

'Our next set of stores would be at Gurgaon, Noida, one more in Delhi and Chandigarh, Ludhiana, Jalandhar, Hyderabad, Bangalore, Chennai etc,' he said adding that the new stores would be mix of company-owned and franchise model.

The company is targeting the middle and upper middle segment and specially the youth with its attractive pricing tag for its premium lighting products.

HBL