Amazon India opens up logistics network for D2C brands, inks MoU with India Post.

Amazon India recently announced that it is opening up its logistics and order fulfilment infrastructure even for those D2C brands that do not sell on its platform. The e-commerce major also announced that it has inked a MoU with India Post to simplify cross-border logistics. At the same time, it has strengthened its partnership with Indian Railways’ Dedicated Freight Corridor Corporation (DFC) of India for faster deliveries of seller orders to customers.

At the sidelines of the Amazon Smbhav Summit, Manish Tiwary, Country Manager India Consumer Business, Amazon India explained that this move will enable D2C brands across India to leverage Amazon’s logistics and supply chain capabilities to serve customers orders from various sales channels including their own website.

“ D2C brands sell their products across various channels and are seeking a reliable partner. As per our internal metrics, when we promise to deliver on a certain day, we are able to achieve that 99.8 per cent of the time. We are now saying that even if a merchant does not sell on Amazon they can use our warehousing and transportation network,” he added. The company added that multi-channel fulfilment will democratise customer order fulfilment and enable sellers to leverage Amazon’s capabilities to pick, pack and ship products to the customer from the sellers’ inventory in Amazon fulfilment centres.

HBL