Apeejay Surrendra Park Hotels is planning to add 1,600-2,000 rooms to the portfolio.

Apeejay Surrendra Park Hotels is planning to add 1,600-2,000 rooms to the portfolio of its new mid segment brand 'Zone by The Park' over the next five years.

The group launched the first property under the new brand, a 56-room hotel, in Coimbatore recently.

Zone by The Park will target tier II and tier III cities with 80-100 room properties which Apeejay Surrendra will run on a management contract basis. The group will launch four properties under the brand in 2015--in Jaipur, Chennai, Mahabalipuram and Raipur--reaching a total of 275 rooms

'People in the smaller cities have been upgrading themselves with trends from the metropolitans, be it in terms of adaptation of global cuisine or a happening nightlife,' said Priya Paul, chairperson, Apeejay Surrendra Park Hotels.

'The Zone by The Park would be catering to this need of these cities. We are leveraging this opportunity and creating this mid segment design conscious and price conscious brand.'

ET