Bosch & Siemens Household to invest euro 100 million in India.

German home appliances maker Bosch and Siemens Household (BSH) is planning to invest euro 100 million (around Rs. 700 crore) in India over the next five years to expand footprint here, a senior company executive said.

'India is an important current and future market for us and we are investing euro 100 million here over the next five years,' Stefan Lauwitz Executive Vice President and Head of Product Division Refrigeration told PTI here.

The company is looking at using the funds to step up branding activity, launching a wider range of products and on innovation.

Going forward, BSH is looking at country specific innovation to factor in issues like controlling humidity levels and power shortages.

It is also in the process of setting up research facilities here.

'We have started research and development facilities here, and are zeroing in on the location for R&D facilities,' Gunjan Srivastava Managing Director and Chief Executive BSH said.

BS