Cisco's solutions now reach over 40 million homes in India.

Networking solutions giant Cisco recently said it now reaches over 40 million Indian homes through its VideoGuard Conditional Access and Digital Rights Management offerings.

Conditional Access (CA) solution is a technology used to control access to digital television services to authorised users by encrypting the transmitted programming.

The US-based firm is a pay-TV technology partner for over 150 pay-TV operators and media and entertainment companies worldwide, including leading direct-to-home (DTH) and cable operator customers in India like Airtel Digital TV, Asianet, DEN, GTPL, Hathway and Tata Sky.

Using the industry estimated average of five people per household, Cisco is enabling a rich and advanced TV experience for more than 200 million viewers in India, an important milestone that reinforces the company's leadership at a time when the pay-TV industry is on the cusp of a major transformation, the firm said in a statement.


ET