iD Fresh Food raises Rs. 35 crore in first round of funding.

iD Fresh Food (India) Pvt Ltd., a leading ready-to-cook packaged food company, has raised Rs. 35 crore from venture capital firm Helion Venture Partners.

iD is known for the idly and dosa batter that it sells through retail outlets in the South and the West. This is the first round of institutional funding raised by the company. It will use the money to introduce new product categories, expand its market and strengthen the team.

Rahul Chowdhri, Partner, Helion, will join the company’s board.

Spark Capital Advisors helped iD in its fund raise.

iD was founded in 2005 by IIM-Bangalore alumnus PC Musthafa and his associates, Shamsudeen TK, Abdul Nazer, Jafar TK and Noushad TD.

HBL