Pepperfry Strengthens Offline Retail Strategy, Opens First Factory Outlet in Pune.

Pepperfry has launched its first factory outlet in India in Pune, marking its sixth offline store in the city and reinforcing its presence in one of its fastest-growing markets.

The newly opened outlet has been designed as a dedicated sofa and living room lounge, offering customers a more immersive, hands-on shopping experience. The store showcases a wide range of sofas across multiple configurations, with a strong emphasis on comfort, design, and functionality. Customers can directly explore fabrics, upholstery, and materials, enabling more informed purchase decisions.

In addition, the outlet offers customization options, allowing buyers to tailor sofas to suit their individual preferences and living spaces, further enhancing the in-store experience.