PVR to pump in Rs. 250 cr, add 70 screens every year.

The country's largest multiplex cinema operator, PVR, is planning to add 70 screens every year, with an investment of Rs. 250 crore, as the scope for growing through acquisitions dwindles. It says it is also focusing on new offerings, superior ambience and cashless transactions to differentiate the brand. The firm recently saw a change in its holding structure as global private equity firm Warburg Pincus took 14 per cent stake in the firm for Rs. 820 crore.

BS