V-Guard Industries bets big on consumer durables, expansion outside south India.

Industries is betting big on its consumer durables and kitchen appliances division as well as increasing its operations outside of southern India at a time when its core market of power stabilisers is stagnating.

While companies in general are increasingly outsourcing production to be asset-light and achieve better cost efficiencies, V-Guard has chosen to invest in new manufacturing plants and make most of its products in-house, according to V Ramachandran, the chief operating officer of the company.

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