Vivo India to open 150 new exclusive stores to drive premium smartphone market share.

Smartphone brand Vivo said that it is looking to further bolster its presence in the country’s fast growing premium smartphone market with the launch of upto six new smartphones, and will open up to 150 new exclusive retail stores this year. It added that the upcoming Indian Premier League (IPL) cricket tournament will offer it better brand visibility in the market.

The company said that a majority of its smartphones priced above Rs. 20,000 will be 5G-enabled which will help position itself as the main 5G handset brand in the country.

ET