"WS Audiology to Establish Manufacturing Facility in Bengaluru"

In a strategic move to bolster its position in the Indian market, WS Audiology, a global leader in hearing aid design and manufacturing, is set to establish a new manufacturing facility in Bengaluru.

Avinash Pawar, the Managing Director and CEO of WS Audiology India, expressed enthusiasm about the forthcoming facility, emphasizing its significance in advancing the company's commitment to the Indian market. While specific financial details surrounding the investment remain undisclosed, the facility is slated to commence operations by mid-2024.

Recognizing India as a pivotal market, WS Audiology has experienced consistent growth by actively fostering awareness and enhancing accessibility. The company's latest product launch introduces a cutting-edge device capable of identifying and focusing on individual voices in a conversation, effectively minimizing background noise and ensuring improved speech understanding—especially in dynamic social settings.

Traditional hearing aids often face challenges in noisy environments, lacking the agility to swiftly switch directional modes. The new product transcends the boundaries of conventional hearing aids by empowering users to confidently engage and contribute to noisy group conversations. It achieves this by tracking and enhancing multiple speakers in real-time, providing a transformative experience for individuals with hearing impairments, as explained by Avinash Pawar.

As WS Audiology continues its expansion in India, the company has also entered into a strategic partnership with Titan Eyecare, a division of the Titan Company, further diversifying its reach and offerings in the market.

Globally, over 1.6 billion people are affected by hearing loss, with 430 million facing severe conditions requiring intervention. The World Health Organization projects a substantial increase, estimating that by 2050, 2.5 billion people will experience hearing loss, with at least 700 million facing disabling conditions. In India, approximately 63 million people, constituting 6.3% of the population, grapple with significant auditory impairment. WS Audiology's expansion and innovative products aim to address the pressing needs of individuals dealing with hearing challenges in the country.

HBL