Birla Estates Enters Pune Market with Luxury Project ‘Birla Punya’.

Birla Estates Pvt. Ltd., a wholly-owned subsidiary of Aditya Birla Real Estate Limited, has launched its first residential project in Pune, Birla Punya, with an estimated revenue potential of ₹2,700 crore.

Spread across 5.76 acres in Sangamwadi, Central Pune, the project offers 1.6 million sq. ft. of saleable area, featuring 1,000 luxury apartments across four towers. The development draws inspiration from Pune’s cultural and architectural heritage, offering 1 BHK to 4 BHK units. The first phase will introduce two towers with 500 units.

Strategically located, Birla Punya provides seamless connectivity to key areas such as Shivaji Nagar, Koregaon Park, Pune International Airport, and metro stations, with direct access to the Mula-Mutha Riverfront. Designed under the company’s LifeDesigned philosophy, the project integrates modern amenities, green spaces, and urban convenience for a premium living experience.

Commenting on the launch, K. T. Jithendran, MD and CEO of Birla Estates, said:

"As Pune’s real estate market continues to thrive, driven by a robust IT ecosystem and strong infrastructure development, we see a rising demand for premium homes. As Maharashtra’s cultural capital embraces an elevated lifestyle, Birla Punya aims to set a new benchmark for sophisticated living, blending contemporary luxury with Pune’s timeless charm."

HBL