Deepak Fertilizers ventures into concept store 'houslife'.

Pune based Deepak Fertilizers and Petrochemicals Corporation has ventured into new concept store 'houslife' at its Ishanya Mall which will showcase multiple brands of furniture, furnishings and home accessories.

The company has invested over Rs. 10 crore for this venture. The store will house over 32 domestic as well as international brands with over 2000 products.

The company is targeting business of Rs. 20-22 crore in the next three years to break even the expenses.

BS