Published On:May 10 2014
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Mahindra First Choice Services to open 450 outlets in 3 years.
In a bid to consolidate its presence in the Rs. 14,000 crore car servicing industry, Mahindra First Choice Services, the multi-brand car service division of the Mahindra Group, said it plans to set up 450 outlets in the country in next three years.
The firm entered the division in 2009 and has opened 28 company-owned outlets across the country. They plan to open 450 outlets, including franchise and company-owned outlets in three years, Mahindra First Choice Services' Chief Executive Officer Y V S Vijay Kumar said.
'We are starting our very first franchise soon. We have very big plans. In the next three years our target is to reach 400 plus. By end of this financial year we are planning to reach over 100 (outlets)', Kumar told reporters.
Of the proposed 450 outlets, 400 would be operated under franchise models while 50 would be company-owned.