Whirlpool to invest Rs. 20 crore to open 15 showrooms.

Consumer durables-maker Whirlpool of India Ltd. will invest Rs. 15-20 crore over the next two years to set up over 100 exclusive showrooms for its built-in kitchen products segment.

Each showroom will be opened at an investment of Rs. 15-20 lakh, through the franchise model.

'High-end consumers are looking at lifestyle-based home products. This has led to an increase in opportunity for in-built kitchen solutions, a segment in which we specialise globally,' Rajiv Kapur, Vice-President, New Business and Consumer Interface, Whirlpool of India, told BusinessLine.

He was in the city for the launch of the company's first built-in kitchen products showroom in the eastern region. It has two other exclusive showrooms - in Jaipur and Bengaluru.

HBL