Woodland to expand footprint via franchise model.

Outdoor adventure brand Woodland India is working on a strong franchise store model to grow its presence in smaller cities and towns. It plans to expand into adventure sports gear through large format stores and is also looking to expand to newer international markets.

Woodland Managing Director Harkirat Singh said: 'We believe we need to have a strong franchise model as we are looking to expand in more small cities and towns. We are testing the waters with franchise stores and already have about seven-eight of them in the pipeline.'

Singh said the company needs to build a system to ensure the experience across company-owned and franchise stores is consistent. At present, Woodland largely sells its products through company-owned, multi-brand and shop-n-shop stores. The company runs over 480 stores and is in the process of ramping it up by 50-60 stores this year.


HBL