Aditya Birla Hospitality Unit Plans Expansion in Bengaluru and Hyderabad.

Aditya Birla Group plans to expand its hospitality business by opening restaurants in Bengaluru and Hyderabad this financial year, while also growing its presence in newer formats such as cafés and patisseries.

The group's hospitality business is currently concentrated in Mumbai and Delhi, and it is now targeting South India as the next phase of its expansion strategy.

Aditya Birla Group entered the hospitality and dining segment in 2021 with the launch of members-only club Jolie's. In 2023, it strengthened its presence in the sector by acquiring KA Hospitality, adding four restaurant brands to its portfolio.

The planned expansion into Bengaluru and Hyderabad marks the group's push to broaden its geographic footprint as it looks to scale up its hospitality business across key urban markets.

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