Ashok Leyland to Bolster Presence in North India with Strategic Expansion.

Ashok Leyland, the Hinduja Group's Indian flagship and a leading commercial vehicle manufacturer, is set to significantly strengthen its presence across North India, including the capital, Delhi. The company plans to add over 50 new touch points this year, dramatically expanding its reach and accessibility for customers in the region.

Currently, Ashok Leyland operates nearly 300 channel outlets across North India, providing comprehensive support to its customer base. This planned expansion aims to capitalize on the region's robust economic growth, rapid infrastructure development, and the increasing demand for commercial vehicles.

By taking these strategic steps, Ashok Leyland is looking to solidify its market position and better cater to the rapidly evolving transportation needs of North India. The move underscores the company's commitment to reinforcing its strong foundation in a key strategic market.