Published On:April 25 2024
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Brigade Enterprises and IHG Partner to Launch InterContinental Hotel in Hyderabad

Brigade Enterprises Ltd's shares saw a modest increase of 1.09% after the company announced a partnership with IHG Hotels & Resorts to introduce the InterContinental brand to Hyderabad. This collaboration aligns with IHG's strategy to expand its luxury and lifestyle portfolio in India, while Brigade aims to broaden its hospitality presence in Hyderabad.

The InterContinental Hyderabad Neopolis is set to open in 2029 and will be part of Brigade's upcoming mixed-use development in the city. The development will include 300 rooms, with five dining options, including a signature restaurant, two specialty restaurants, and a lobby lounge. Additionally, the hotel will offer extensive conferencing facilities, a fitness centre, a spa, a swimming pool, an outdoor recreation area, and a retail outlet.

The launch of the InterContinental Hyderabad Neopolis is a key step in IHG's broader growth plan. In 2023, the company announced a pipeline of 100 hotels and resorts, representing a 45 per cent increase from its current system size.

Sudeep Jain, Managing Director of South West Asia for IHG Hotels & Resorts, said, “Hyderabad is gaining prominence as one of the best cities in the country, thanks to its thriving IT sector, global retail presence, and heavy industries. This partnership provides an appealing opportunity to deliver unparalleled luxury experiences to a new set of travelers.”

The new partnership also reflects Brigade Enterprises' strategy to expand its hospitality footprint in key Indian cities. The mixed-use development in which the InterContinental will be located is expected to attract both business and leisure travelers, capitalizing on Hyderabad's growing reputation as a business and technology hub.

HBL





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