Britannia CEO Varun Berry finalising plan to build non-biscuit categories, enter new businesses.

Less than a year after taking over as the chief executive of Britannia Industries, Varun Berry is busy finalising a roadmap to help shed the company's cookie-maker tag by building existing non-biscuit categories and entering newer businesses. 'We are in the process of drafting our strategic plan — what will we do to our existing categories to dramatically grow them, what are the adjacent categories that we should get to, and how to make dairy half-a-billion-dollar business, among other things,' Berry told ET.


ET