CEAT Prepares Global Expansion, Develops Market-Specific Tyres.

Tyre manufacturer CEAT is developing products tailored for diverse international markets as it prepares to step up its presence in regions such as Europe and the United States, RPG Group Vice Chairman Anant Goenka has said. The company aims to position itself as a global brand as it accelerates its export strategy.

CEAT currently derives about 20 per cent of its revenue from exports and expects this share to rise steadily in the coming years.

“We are focusing a lot on international growth — in the US, growth in the EU. Our goal is to become a global brand. We often say that industry in India can do more to invest in brands, invest in global growth and so on. So that’s one area of focus for us,” Goenka told PTI during an interaction.