CERA Sanitaryware Eyes Retail Expansion Across Key Markets.

CERA Sanitaryware Ltd is expanding its retail and experience footprint across markets by setting up exclusive display centres and immersive experience studios.

As part of this strategy, the company recently inaugurated CERA Style Studios in Kochi and Hyderabad, offering consumers an interactive platform to explore its product portfolio.

Deepshikha Khaitan said one of the most significant trends shaping the market is the growing demand for premium and design-led bathroom solutions from emerging tier-2 and tier-3 cities.

“The aspiration for refined, design-led living is no longer limited to metros. Consumers in tier-2 and tier-3 cities are actively choosing premium bathroom solutions,” she said, adding that the shift is a key driver of the company’s premiumisation strategy.