Companies launch more than Rs. 1,000-crore plastic waste management drive.

Days after the government announced a ban on a slew of polluting items, leading manufacturers from several industries like fast-moving consumer goods, apparels and liquor have come together to launch a plastic waste management programme that they claim will be the largest in the continent.

Led by top beverage makers - PepsiCo Holdings, Coca-Cola India, and Bisleri International - the programme is a producer-led-and-owned plastic waste management venture, a first of its kind. 

BS