Gionee Smartphone plans massive expansion in India.

Gionee Smartphone is planning aggressive expansion as part of its strategy to capture a larger pie of the smart phone market segment in India.

The company has laid out an aggressive retail expansion plan by opening 250 stores by the end of this fiscal. The company has opened 12 such stores nationally including one launched at Ahmedabad recently.

'Gujarat is a big market for us, with about 10 per cent of our total sales coming from this market. We will open 10 per cent stores or total 25 stores in Gujarat in a year's time,' said Arvind Vohra, India Head, Gionee Smartphones, at a media briefing here after the launch of company's first Exclusive Brand Store in the state.

The company has overall market share of 4-5 per cent in the smart phone segment in the country. 'In Gujarat, we have about 10 per cent market share and in Rajasthan we hold 20 per cent market share,' said Vohra adding that the company has been growing at multiple times the growth of the smart phone industry in India.


HBL