ITC to spend Rs. 250 crore for strengthening rural livelihoods.

Diversified group ITC will spend Rs. 250 crore this fiscal as part of its social investments for strengthening rural livelihoods.

The company will also continue to add one lakh acres of land under its watershed development and 50,000 acre in its afforestation initiatives each year.

'Last year, ITC had spent Rs. 215 crore in Mission Sunehra Kal and has plans to invest around Rs. 250 crore this fiscal in this initiative,' ITC Ltd. Vice President - Social Investments Ashesh Ambasta told PTI.

Under the Mission Sunehra Kal, ITC works to strengthen rural livelihoods through its rural retail initiative e-Choupal, wasteland development through social forestry, soil and moisture conservation programmes, livestock development initiatives, building skills and social infrastructure.

ET