J Walter Thompson likely to win global advertising contract from Tatas for image makeover.

WPP-owned J Walter Thompson is likely to win a global advertising contract from the Tata Group, the first time that the conglomerate will embark on a corporate brand initiative as part of Chairman Cyrus Mistry's push to make its worldwide presence felt more strongly.

The two sides are yet to sign on the dotted line but a verbal commitment has been extended to the agency, according to well-placed insiders. A formal announcement is likely next week. Sources estimate the size of the business at just under Rs. 200 crore. The group hasn't engaged in any brand activity except during centenary celebrations a few years ago.


ET