J&J buys electrolyte drink Orsl for Rs. 750cr.

Johnson & Johnson (J&J) has acquired Orsl, an energy drink brand, for Rs. 750 crore from city-based Jagdale Industries.

Orsl, which has a few variants, is a fruit-based electrolyte drink, recommended by healthcare practitioners for illnesses related to digestion, pain, fever, cough and cold. The deal, which was managed by investment bank MAPE Advisory, was reported by TOI recently.

Danone and Abbott Laboratories were also in the race to acquire Orsl, whose sales is estimated Rs. 90 crore in annual sales. 'This acquisition will allow us to expand our consumer health care offerings in line with our vision of helping consumers' lead healthy lives,' said Thibaut Mongon, company Group Chairman, Johnson & Johnson Family of Consumer Companies Asia Pacific.


TOI