Marriott Partners with Concept Hospitality to Broaden India Presence.

Marriott International is set to significantly expand its presence in India, effectively doubling its footprint to over 80 cities through a new strategic alliance with Concept Hospitality Private Ltd (CHPL).

Under the terms of this partnership, CHPL's prominent brands — The Fern, The Fern Residency, and The Fern Habitat — will affiliate with Marriott's newly established regional collection brand, "Series by Marriott."

Further solidifying the alliance, Marriott International will also make a small equity investment in CHPL. Despite this investment, CHPL will retain operational control of its existing portfolio of 115 operating and pipeline hotels across the country, ensuring continuity for "The Fern" brand family.

This collaboration marks a significant move for Marriott, allowing it to rapidly broaden its reach across India and tap into new markets through CHPL's established network.