PVR INOX Unveils First Multiplex at V Square Mall, Cuddalore

PVR INOX, India's leading cinema exhibitor, has inaugurated its first multiplex in Cuddalore, Tamil Nadu, located at V Square Mall, Manjakuppam. The newly opened cinema, featuring three screens, introduces a modern cinematic experience to the residents of Cuddalore.

With a strategic location on Bharathi Road in the heart of the city, the multiplex offers a convenient out-of-home entertainment destination for movie enthusiasts. Boasting a seating capacity of 692 guests, the cinema is equipped with state-of-the-art theatrical solutions, including 4K Laser projectors for ultra-high resolution, sharp, and bright images. The auditoriums feature advanced DTS-X immersive audio for an exceptional sound experience and vibrant Next-Gen 3D screens for visually immersive 3D content.

Ajay Bijli, Managing Director of PVR INOX Limited, expressed his excitement about the new multiplex, stating, "The coastal town of Cuddalore is a vibrant and culturally rich city, known for its scenic beaches and historical temples. With the introduction of Cuddalore's inaugural multiplex, residents can now savor a world-class cinematic experience without the need to travel to Pondicherry for the same. We are delighted to strengthen our foothold in Tamil Nadu with the opening of the first multiplex in the city of Cuddalore."

The Cuddalore multiplex is part of PVR INOX's expansion strategy in Southern India and contributes to the company's presence in Tamil Nadu, which now boasts 139 screens across 23 properties. The new property features a modern and stylish theme, with a visually captivating entrance facade, contemporary design elements, and comfortable seating. The concessionaire area adds to the overall entertainment experience with a bold and fun environment.

Mr. Sanjeev Kumar Bijli, Executive Director of PVR INOX Limited, emphasized the significance of the multiplex, stating, "We are thrilled to unveil Cuddalore's first three-screen multiplex at V Square Mall, Cuddalore's which is also the city's first mall. With a new entertainment landmark, the magical effect of the real big-screen offering the choice of movies under one roof comes to the doorstep of discerning moviegoers in the city. The multiplex will be the true symbol of the most contemporary, thought-out and well-appointed cinema viewing experience."

The launch of the 3-screen multiplex in Cuddalore aligns with PVR INOX's vision of accelerating growth in underserved markets and bringing world-class cinema experiences to a wider audience.

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