Ruchi Soya launches ready-to-cook soya foods; to invest Rs. 50 crore.

FMCG major Ruchi Soya recently launched a range of instant soya products and mixes under the brand 'Nutrela' in three cities, and said it will invest Rs. 50 crore to expand this segment in 20 cities in the first phase.

'We will invest Rs.50 crore to develop and market the ready-to-cook soya products in 20 cities in the first phase of three months,' Founder and Managing Director Dinesh Shahra said after the launch.

The company will market these new products through its 7 lakh retail outlets spread across the country and aims to capture 10 per cent of the ready-to-cook market share of Rs. 500 crore by 2019.



ET