Simpolo ties up with Italy's Emil Ceramica for new plant in Morbi.

Simpolo Vitrified (P) Ltd. of Morbi entered into a joint venture with Italian ceramic tiles maker Emil Ceramica recently to set up a greenfield tiles manufacturing facility at Morbi with an annual capacity of approximately 3.5 million square metres at an investment of Rs. 125 crore.

Sharing the details of the deal, Luca Majocchi, Chief Executive Officer (CEO), Emil Ceramica group, said, 'The plant at Morbi will blend Italian design and Indian quality to cater to the expectations of Indian and global customers.'

'Both companies will hold 50 per cent equity each in the joint venture, which would be named 'Simpolo Emil Ceramica (P) Ltd.', and the total planned investment is about Rs. 125 crore,' said Majocchi.

The plant is expected to commence production by the end of 2016 and aims to achieve turnover of Rs. 300 crore in its inaugural year, said, Jitendra Aghara, chairman and managing director, Simpolo Vitrified (P) Ltd.

Technical know-how, design and quality finishes would be provided by Emil Ceramica while Simpolo would leverage its expertise and strength for production, said Anil Beejawat, Group CEO, Simpolo.

BS