SMOOR sets ambitious growth roadmap: 200 outlets in 5 years.

Premium chocolate maker SMOOR is charting an ambitious growth trajectory, targeting ₹800 crore in revenue over the next five years as it accelerates retail expansion and seeks to drive higher volumes across its network.

The company reported revenue of ₹171.9 crore for FY24–25, according to data from Tracxn, underscoring a strong base as it prepares for its next phase of growth.

As part of its expansion strategy, SMOOR plans to scale up from around 75 touchpoints to 200 locations nationwide. In the near term, the brand will add 15 new outlets, primarily in existing markets such as Bengaluru, Mumbai, and Pune.

The focus will remain on strengthening store-level efficiencies and achieving faster break-even timelines, even as the company deepens its presence in key urban centres.