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Tata Consultancy Services (TCS) has entered into a multi-year strategic partnership with Tottenham Hotspur Football Club, under which the Indian IT services giant will serve as the Premier League club’s digital transformation partner.
As part of the collaboration, TCS will deploy its expertise in Salesforce solutions and cybersecurity to support and modernise Tottenham Hotspur’s digital operations. The partnership aims to strengthen the club’s digital ecosystem through advanced analytics, data-driven insights and enhanced fan engagement capabilities.
The initiative is designed to help Tottenham Hotspur better leverage data, modernise existing systems and build a scalable, future-ready digital platform that enhances user experiences across digital touchpoints.
Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, said the partnership aligns with the club’s strategy to deepen engagement with supporters and deliver improved digital experiences.
Commenting on the collaboration, Girish Ramachandran, President, TCS Growth Markets, said the partnership brings together Tottenham Hotspur’s ambition to elevate fan experiences with TCS’ expertise in building secure and scalable digital platforms.
“By combining data, technology and design, we aim to help the club deepen engagement with fans and create more connected and intuitive digital experiences across touchpoints,” Ramachandran said.
The agreement further expands TCS’ presence in the global sports sector, where the company has partnered with several sporting organisations to drive digital innovation and fan engagement initiatives.
For all enquiries please contact
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Mail:marketing@newsonprojects.com
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