Woodland to invest Rs 100 crore on concept stores in two years

Woodland would be investing about Rs 100 crore within next two years on setting up 8 to 10 concept stores in major cities across the country.

The company is currently looking for a suitable place for opening the first such large format store in Delhi.

These will be the flagship stores of the brand where specialised adventure gear such as skiing sticks, climbing shoes and mountaineering bikes will be available along with other regular collection of shoes and garments.

It has targeted to increase the number of company owned stores in the country from its existing 450 to 500 by this year end.