Asiana Hotels unveils luxury property

Chennai: Asiana Hotels Pvt Ltd has launched its first property here.

The 114-room new property has been developed on 2.25 acres of land on Old Mahabalipuram Road at an investment of Rs 100 crore.

According to Mr Shri Sriharan, Managing Director and CEO of the company, the hotel will address the high-end business and MICE (meetings, incentives, conventions and exhibitions) segments, both national and international. Positioned as a luxury business hotel, it provides IP (Internet protocol) phones in all the rooms and free Internet access to its guests with WI-FI access throughout the hotel.

Asiana expects around 60 to 65 per cent occupancy in the first year of operations, says Mr Shafee Ahmed, Director (Sales & Marketing). “Though we target corporates, predominantly IT companies in this stretch, the property will also cater to the leisure segment as this is away from the bustling city,” says Mr Ahmed.

To cash in on the growing demand for travel accommodation, the company is also drawing up plans for a national footprint with hotel projects in major cities in the country. The first phase of expansion will see hotels in tier II cities including Rameswaram, Karaikudi, Tiruchi and Salem in Tamil Nadu. The expansion project will be jointly funded by NRIs, said Mr Sriharan.