Birla Opus Paints Unveils First Experience Centre in Gurugram.

Birla Opus Paints, a part of Grasim Industries under the Aditya Birla Group, has launched its first-ever Birla Opus Paint Studio in Gurugram. The company-owned and operated experience centre is designed to help customers explore and choose from a wide range of colours and finishes.

The new centre features over 170 products, including exclusive offerings, and marks a key step in the company's expansion strategy to strengthen its retail presence across India. Birla Opus Paints plans to open additional experience centres in major cities, including New Delhi, Mumbai, Navi Mumbai, Bengaluru, Hyderabad, Kolkata, Lucknow, Jaipur, Ahmedabad, and Surat in the coming months. The expansion aligns with the company's goal of becoming India’s second-largest decorative paint brand.

Rakshit Hargave, CEO of Birla Opus Paints, highlighted the company’s commitment to innovation and quality, stating, “We aim to make painting more than a simple task, turning it into an art of transforming spaces that reflect individual stories. This expansion marks a key step in our journey to becoming India’s second-largest decorative paint brand, ensuring innovation, convenience, and excellence for customers.”

The Birla Opus Paint Studio will also serve as a hub for architects and interior designers, offering dedicated workspaces, resources, samples, and expert support to facilitate collaboration and creativity. Additionally, the experience centre will provide painting services through the company’s Paint Craft Painting service. Each Paint Studio will also feature colour shades inspired by local culture, heritage, and architecture.

Launched in 2024, Birla Opus Paints operates six manufacturing plants across India, supporting its ambitious growth plans in the decorative paints market.

HBL