Brakes India-ADVICS Joint Venture to Establish ₹500-Crore Unit Near Hosur.

Brakes India, a prominent manufacturer and exporter of braking systems, is set to build a new greenfield factory in Shoolagiri near Hosur, Tamil Nadu. This facility, developed in partnership with ADVICS, Japan’s leading premium brake system supplier, will focus on producing advanced braking products for the Indian light vehicle market.

The joint venture, with Brakes India holding a 51% stake and ADVICS owning 49%, will involve a significant investment of ₹500 crore. The new production plant will be located in the SIPCOT park at Shoolagiri, pending land allotment from the State government.

“We have applied for land in the SIPCOT park at Shoolagiri and are expecting the allotment letter from the State government soon,” said Sriram Viji, Managing Director of Brakes India, in an interview with BusinessLine.

The State government has announced plans to develop a Future Mobility and E-Vehicle Park over 300 acres at Shoolagiri to attract manufacturing investments. The joint venture will produce advanced braking control systems, including electronic and software components, with an initial focus on electronic stability control (ESC).

ADVICS, known for its collaboration with Japanese OEMs like Toyota, brings significant expertise in hybrid and electric vehicles. This expertise will be leveraged to develop ESC products suitable for both internal combustion engines and hybrid EVs.

“There is a growing demand for hybrid electric vehicles and ESC systems,” Viji noted. “Although ESC is not yet mandatory, many vehicles incorporate it due to global standards and safety requirements.”

Brakes India has already made strides in the EV sector, supplying braking parts to various EV manufacturers. Viji highlighted that while braking products for EVs are similar to those for internal combustion vehicles, EVs have specific needs, such as reduced noise and advanced software features.

With a robust order book from EV makers and partnerships with both domestic and international OEMs, Brakes India, a ₹7,500-crore company, continues to expand its presence in the automotive industry. The company is a preferred supplier for major automotive players, including Tata Motors.

HBL