Creambell forays into the Gujarat market .

Ice cream brand Creambell which has a presence in northern, central and southern regions of the country recently announced its entry into the Gujarat market.

The ice-cream market in India is estimated at Rs. 3,500 crore and Gujarat is the largest market. Speaking about the development, Nitin Arora, CEO, Creambell said, 'We will be focusing over the next five years to build a strong presence in Gujarat In the first phase, our focus would be on Ahmedabad, the key Ice cream market of Gujarat. Next year onward, we hope to expand our presence to Baroda, Rajkot and Surat and then rest of Gujarat.'

Creambell is expanding its footprint across the country. In a short span of 12 years, Creambell has notched up a 15% market share and emerged as one of the top 5 leading brands in the highly competitive ice cream segment in the country.This success is primarily driven on the back of a holistic approach adopted by the Company in pursuit of its endeavor to delight the consumer with its product offerings, time after time.

'We are aiming for an increased overall market share of 18% and for this the company has earmarked investments of Rs. 275 crores over the next 3 years in capacity expansion, research and development and market activations', added Mr. Arora.

ET