De Beers’ Forevermark Eyes ₹1,000-Crore India Jewellery Business by 2031.

Forevermark Diamond Jewellery by De Beers Group is betting on India to power its next phase of global growth, with plans to build a ₹1,000-crore business over the next five years while expanding its retail footprint to 100 stores across the country.

The luxury natural diamond jewellery brand inaugurated its first store in Bengaluru on Thursday, taking another step in its India expansion strategy. Forevermark currently operates nine stores and is set to open its tenth outlet next week. The company plans to expand its network to 20 stores by December 2026 before scaling up to 100 stores over the following four years.

"India is the second-largest natural diamond market after the US, having surpassed China. We are deeply invested in growing this brand here. Our model is to grow in India and take it to the world," Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark India, told businessline.

The company sees India as a strategic growth market amid rising demand for natural diamond jewellery and increasing consumer preference for premium jewellery brands, positioning the country at the centre of its long-term global expansion plans.