Decathlon India to Expand .-Format ‘Connect’ Stores, Adds 10 Outlets in Next 3 Years

Decathlon India is set to ramp up its small-format retail strategy, announcing plans to open 10 compact ‘Connect’ stores over the next three years. The move is aimed at enhancing accessibility for customers and strengthening the brand’s presence in urban markets.

The ‘Connect’ stores, designed to offer a curated range of sports and fitness products in a compact, convenient format, allow customers to experience Decathlon’s offerings without visiting larger flagship outlets. This expansion aligns with the company’s strategy to bring its products closer to consumers and adapt to evolving shopping habits in India’s growing retail landscape.