Drools Enters Fresh Pet Food Segment with ₹180 Crore Investment.

Pet food company Drools Pet Food Pvt. Ltd. has announced its entry into the fresh pet food segment with an investment of ₹180 crore aimed at building advanced processing and packaging infrastructure. As part of this expansion, the company has entered into a strategic collaboration with Tetra Pak to introduce fresh pet food in Tetra Recart packaging, combining large-scale manufacturing capabilities with global packaging technology to bring a new format of pet nutrition to the Indian market.

India’s pet food market, currently valued at an estimated $700–900 million, is witnessing strong growth at a compound annual rate of 11–16 per cent. Industry trends indicate that premium and specialised nutrition products are emerging as the fastest-growing segments, driven by increasing awareness among pet owners.

Fahim Sultan, Founder of Drools Pet Food Pvt. Ltd., said the move reflects a shift in consumer preferences. He noted that pet owners in India are increasingly seeking fresher, higher-quality, and more transparent nutrition options. According to him, the company’s investment and partnership with Tetra Pak will enable it to leverage global advancements in food processing and packaging, making fresh pet food more accessible and scalable in the country. He added that the initiative represents not just a product launch, but a broader effort to redefine pet nutrition in India.