Hospitality giant Accor is set to introduce its midscale brand Novotel in Oman after signing a deal to take over an existing hotel close to the sultanate’s main international airport.
The company has entered into a new partnership with Sundus Investments, a mixed-use developer in the Middle East, to manage the 215-key Novotel Muscat Airport.
The two-year-old property will undergo a modest revamp including décor and signage alterations to reflect Novotel’s brand experience, with further modifications including a reimagined lobby planned in the future.
Accor said in a statement that the hotel will meet growing local and international demand for high-quality midscale accommodation.
“Partnering with Sundus Investments to raise Accor’s first Novotel flag in Oman marks another significant step in our regional expansion strategy as we look to collaborate with leading developers in strategic locations where we can leverage our portfolio of dynamic brands, with Oman a priority market,” said Mark Willis, CEO, Accor Middle East & Africa.
Ahmed Al Ardhi, chairman of Sundus Investments, said: “As we consolidate our portfolio and embark on our next growth phase, we are partnering with leading international hotel operators such as Accor to ensure our hospitality projects set world-class standards.”
Novotel Muscat Airport will feature 215 rooms and suites plus four F&B options including a signature restaurant, all-day dining venue, lobby lounge and pool bar. For business and events, the property will offer 620 sq m of space spanning six meeting rooms and a 380 sq m ballroom while the fitness and wellness club will encompass a gym, outdoor swimming pool and steam rooms.
Accor currently operates two properties (323 keys) in Oman with another nine (2,179 keys) in its development pipeline.
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