As the iconic Taj brand, part of the Indian Hotels Company Limited (IHCL), celebrates its 120th anniversary, the hospitality giant is gearing up for a broader global presence. IHCL, owned by the Tata group, traces its roots back to the opening of the first Taj Mahal Palace hotel in Mumbai in 1903. Since then, the brand has evolved into a prestigious collection of 280 hotels, both operational and in the pipeline, spanning eleven countries.
IHCL's Managing Director & CEO, Puneet Chhatwal, revealed that the company is strategically planning to extend the Taj brand's reach to key international markets. The focus is on countries that are popular tourist destinations or have a significant Indian diaspora presence. Chhatwal emphasized that the Taj brand is set to make an impact in West Asia, Southeast Asia, and gateway cities across Europe.
"We have been making significant strides in international markets. Our hotels in New York and London are our global brand ambassadors. We are expanding our presence and following the Indian diaspora wherever they are present in large numbers," Chhatwal stated in an interview with businessline.
The move signifies IHCL's commitment to leveraging the global appeal of the Taj brand, known for its timeless elegance and unmatched hospitality. The expansion plan aligns with the company's strategy to strengthen its international footprint and cater to diverse markets, building on the success of existing flagship properties in key global cities.
HBL
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