KFC aims to have 500 outlets by year end.

American quick-service restaurant (QSR) brand KFC plans to become the largest QSR chain in the country and expects to have over 500 outlets by end-2015.

The company has just launched its 'Flaming Crunch Chicken,' which has been spiced using the 'BhutJolokia' chilli grown in Assam.

Talking about expansion, Dhruv Kaul, Chief Marketing Officer, KFC India, said: 'We have aggressive plans. It's our ambition to become the number one QSR chain in the country by next year. We target having over 500 outlets by 2015.'

Kaul said despite softer consumer sentiment, the company is continuing to open new stores, not only in cities where it is already present but also in new cities. KFC India has over 300 restaurants across 81 cities, which are a mix of franchisee and company-run outlets.

'Last year was challenging for the industry, but we are confident about 2015. We hope to see an uptick in the economic environment and are well-positioned to leverage it,' added Kaul.


HBL