Piccadily opens luxury Whisky Experience Centre in Haryana.

Piccadily Agro Industries Ltd has launched a state-of-the-art Whisky Experience Centre at its distillery in Indri, Haryana, offering whisky enthusiasts an immersive journey into single malt whisky production.

The centre provides guided distillery tours, whisky tastings, and interactive exhibits, designed to educate visitors on the craftsmanship behind Indri Single Malt Whisky. Inspired by traditional Northern Indian havelis, the facility incorporates sustainable elements, including reclaimed 19th-century Nanakshahi bricks, cavity brick walls, and solar-reflective tiles. It also features Putting & Chipping Golf Greens as an added attraction for visitors.

“Our vision was to create an experience that is both immersive and enlightening,” said Shalini Sharma, Head of Marketing at Piccadily Agro Industries Ltd.

Indri Single Malt Whisky, launched in 2022, has rapidly gained global recognition, winning over 40 accolades, including Best Indian Single Malt and Best Whisky in The World, according to the company. The whisky is crafted from six-row Indian barley sourced from Rajasthan and produced at the Indri facility.

Piccadily Agro Industries Ltd, which operates in the distillery and sugar sectors, has a 168-acre manufacturing facility producing malt, extra neutral alcohol, ethanol, and white crystal sugar. With Indri emerging as the “fastest-growing single malt whisky brand” in 2024, the company continues to solidify its position in the Indian single malt whisky market.

HBL