PVR INOX Unveils 3-Screen Multiplex at Varam Central Mall in Machilipatnam, Andhra Pradesh

PVR INOX, India's premier cinema exhibitor, has unveiled its inaugural multiplex at Varam Central Mall in Machilipatnam, Andhra Pradesh, marking its entry into the region post-merger. Boasting a seating capacity of 872 guests, this multiplex is the first of its kind in Andhra Pradesh by PVR INOX Limited.

The newly launched multiplex introduces patrons to cutting-edge cinematic experiences, featuring the latest 3D Freedo light technology for immersive viewing and plush slider and recliner chairs for unparalleled comfort. Equipped with state-of-the-art technologies like Dolby ATMOS Audio and 2K projectors, moviegoers can expect nothing short of a superior auditory experience. Moreover, the cinema boasts Next Gen 3D screens for an enhanced cinematic journey.

In a statement, Mr. Ajay Bijli, Managing Director of PVR INOX Limited, expressed his excitement, stating, "Machilipatnam is a city known for its vibrant culture, including its handloom industry and Kuchipudi classical dance form. We are thrilled to expand our presence in Andhra Pradesh with the launch of our first multiplex in Machilipatnam. Conveniently located, this new cinema offers residents access to world-class cinematic experiences without the need to travel to Vijayawada. With the high movie consumption in South India, the introduction of this new 3-screen multiplex aligns with our vision to accelerate growth in tier-II and tier-III markets. By catering to local demand and providing advanced entertainment facilities, we aim to enrich the cultural landscape and contribute to the economic development of Machilipatnam."

The interiors of the cinema reflect sophistication and elegance, complementing the cinematic experience. Each auditorium follows a distinct color theme, adding depth and visual appeal to the overall ambiance.

Mr. Sanjeev Kumar Bijli, Executive Director of PVR INOX Limited, added, "We are excited to introduce Machilipatnam's first three-screen multiplex at Varam Central Mall. This new entertainment destination brings the magic of the big screen and a wide selection of movies to discerning moviegoers in the city. The multiplex embodies contemporary design, thoughtful amenities, and a superior cinema-viewing experience. At PVR INOX, we are committed to expanding access to entertainment in untapped markets, offering cutting-edge technologies, world-class ambiance, luxurious comfort, and an exciting range of F&B options."

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