Snapdeal to invest Rs. 637 cr in R&D.

In line with its focus to deploy technology-based solutions to improve the shopping experience on its portal, e-commerce site Snapdeal plans to invest $100 million (Rs. 637 crore) in its Bengaluru-based Multimedia Research Lab over the next three years. The lab has come out with its first product Findmystyle.in — a website that uses machine learning and data analysis to help customers pick products.

Snapdeal’s chief product officer Anand Chandrasekaran said the company has focused on building in-house technology solutions.

'We are a technology company with a focus on building services and products that make lives of our consumers simpler and convenient. Findmystyle.in is powered by advanced computer vision and machine learning algorithms,' Chandrasekaran said.

BS