Tata Housing launches two projects on GOSF.

Google's Great Online Shopping Festival (GOSF) has become a launchpad for two projects of real estate firm Tata Housing - a luxury project in Bengaluru and an affordable housing project in Mumbai. Experts say this would soon make online the preferred medium of buying a house.

The Cascades, the luxury project in Bengaluru, is spread over five acres, will have 75 independent house at Rs. 3.5 crore. The total cost of the project is about Rs. 150 crore. In another project of Tata Housing subsidiary - Tata Value Homes in Boisar, Mumbai, the prices of houses will start at Rs. 16 lakh. Both the projects are being sold exclusively during GOSF. The company also has schemes for seven other projects across India.

A house can be booked by paying Rs. 20,000-50,000 on Tata's units while others are offering many freebies and a-sqft discounts to lure customers.

BS