"Celio to Expand Retail Footprint with 100 New Stores in India by 2027".

French men’s apparel brand Celio India is set to significantly expand its retail presence by adding 100 new stores over the next two to three years, according to Satyen Momaya, CEO of Celio Future Fashion.

Currently operating 65 stores across 25 cities, the company plans to aggressively grow its footprint. “We have identified major opportunities in retail, focusing on direct store expansion. Around 40 malls and nine high streets have been earmarked for this initiative, with plans to open approximately 50 stores within our existing cities,” Momaya said.

Celio also aims to expand into tier-two and tier-three cities, adding another 50 to 60 stores to its network. Over the past 18 months, the brand has already added nearly 20 stores.

Highlighting regional priorities, Momaya noted that Celio’s top 11 cities account for 75% of its business, with the South being its strongest market, followed by the North, West, and East. “North India will be our primary focus for retail expansion, particularly in Delhi NCR, parts of Punjab, and Uttar Pradesh. Afterward, we will target growth in the South, West, and East,” he added.

Beyond physical retail, Celio is focusing on multi-channel growth. Currently, 7% of its revenue comes from e-commerce platforms such as Myntra, Ajio, and Amazon. Momaya expects this share to increase to 12-14% in the near future.

The company is also working on strengthening its manufacturing capabilities in India to reduce reliance on imports. Presently, 50% of its product range is locally manufactured through third-party vendors, while the other 50% is imported. Celio aims to shift this balance, with plans to increase local sourcing to 60% and reduce imports to 35-40% by next year.

Additionally, the company is boosting its global sourcing from India. “Three years ago, less than 1% of our global sourcing came from India, but this has now increased to 7%,” Momaya revealed.

Established in 2009, Celio India is a subsidiary of the French men’s retail brand Celio. The brand entered India through a partnership with Future Group, which later acquired a majority stake in the firm. Looking ahead, Momaya expects the Indian arm to contribute between 5% and 8% of Celio’s global revenue.

HBL